COPYWRITER, SMM MANAGER | KYIV

Experience: 5 years.
 
Specialization: multi-focus strategy for social media and digital communication, tone of voice, visual and text content, calendar plan. 
 
Industries: finance (banks or financial services), supermarkets (chain and local), retail and e-commerce (sales of cosmetics, underwear, clothes). Extensive experience with real estate developers.
 
Education: master's degree in Ukrainian and English philology, media linguistics of Shevchenko National University of Ukraine. From time to time she attends courses and intensives at Bazilik School (workshops on SEO, Google Analytics and media advertising). Languages spoken and written: Ukrainian, Russian, English (Advanced).
 
Recently, she worked with gender issues and women's rights. She has substantial experience with media and content projects (magazines, blogs, thematic communities) and significant IT skills (working with web development and fintech companies).
 
Skills: idea management (concepts of campaigns, formats, rubrics, activations), work with various social media (Facebook, Instagram, LinkedIn, Twitter, Telegram, YouTube); targeting in social media (strategy, campaigns' launch, monitoring, analytics), copywriting (web texts from short titles for videos to analytical blog articles), management (management of a creative team consisting of managers, copywriters, designers, video production), works confidently in Photoshop, Canva, Crello, Inshot.
 
Clients: TAS Com Bank, Fozzy Cash&Carry, "Klass" Supermarket, "Fundament" Construction Group, network of local media agencies Abo (including Svoi and Oh, More projects), comfortable underwear brand and women's community fem.bra, as well as IT companies Five Jars and Unlimint.

Superpower: to inspire and drive.